Europe is continuing its fight against mechanised political influence, propaganda, disinformation. Package restricting the use of targeted political ads is the new chapter. In this note, I critically analyse the proposals. This analysis will also help to understand what might lie ahead for non-political ads in the future.
It’s…
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Technology platforms create technologies with significant impacts on nations, governments, and societies. This impact is increasing, reaching new heights. Many feel that the rules of the game are unclear, insufficient, or non-existent. Without rules, one only wonders who would set out the road to the future. In other words, does…
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European Commission announced the “Democratic Action Plan”. It is a rather general strategic document. What stands out is the realization that New Digital Technologies have great impacts on democratic societies. Both positive (i.e. like the ability to reach new groups of people) and negative (like the non-transparent campaigning, disinformation,…
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European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.
Micro-targeting allows people (i.e. “advertisers”) to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the…
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Imagine tens of millions of users potentially receiving a popup asking the user to grant permission to be tracked, in September 2020.
The striking news emerged from this year’s Apple WWDC conference. Apple will limit the use of the IDFA “tracking identifier”. This identifier allowed advertisers to track the…
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