User tracking technologies are ubiquitous on the web. In recent times web browsers try to fight abuses. This led to an arms race where new tracking and anti-tracking measures are being developed. The use of one of such evasion techniques, the CNAME cloaking technique is recently quickly gaining popularity. Our Read More
Imagine tens of millions of users potentially receiving a popup asking the user to grant permission to be tracked, in September 2020. The striking news emerged from this year’s Apple WWDC conference. Apple will limit the use of the IDFA “tracking identifier”. This identifier allowed advertisers to track the Read More
Will soon all websites greet users with interrupting and blocking pop-ups requiring to read a consent form and click “I agree” - prior to allowing the actual using of a website? Will we all be expected click in tons? Let’s look at the worst scenario, and how we may Read More
Websites, mobile apps, IoT devices, smartphones and just about any other products, systems or processes will, in a majority of cases, might soon need to redesign and re-engineer how user consent is being processed. Why? Because of the European General Data Protection Regulation. The GDPR makes consent a bit closer Read More
The General Data Protection Regulation is a strong privacy and data protection framework. One of the most important and large changes are the concepts of consent. GDPR increases the bar for consent management. I would not say that GDPR puts the consent requirements “high”, but the requirements are certainly higher Read More