We may be in the middle of a process of redesigning how the web economy functions. Considerations include web advertisements. Such works involve many actors. Some big platforms. Some web browser vendors. Some ads companies, with a modest list of analysts or researchers keeping a close eye. I believe it’ Read More
Imagine tens of millions of users potentially receiving a popup asking the user to grant permission to be tracked, in September 2020. The striking news emerged from this year’s Apple WWDC conference. Apple will limit the use of the IDFA “tracking identifier”. This identifier allowed advertisers to track the Read More
Will soon all websites greet users with interrupting and blocking pop-ups requiring to read a consent form and click “I agree” - prior to allowing the actual using of a website? Will we all be expected click in tons? Let’s look at the worst scenario, and how we may Read More