iPhone to deploy the EU Tracking Cookie Consent Popup to the whole world?

Imagine  tens of millions of users potentially receiving a popup asking the user to grant permission to be tracked, in September 2020. The striking news emerged from this year’s Apple WWDC conference. Apple will limit the use of the IDFA “tracking identifier”. This identifier allowed advertisers to track the…

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Smart technology policy in Europe is a trend?

The “technology” in “technology policy” should have a real meaning - there are signs it’s actually happening. With the growing involvement and engagement of people versed in technology, good concepts are reaching decision-makers. In this short note I highlight the 3 interesting items currently on plate in Europe. They…

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