Europe is continuing its fight against mechanised political influence, propaganda, disinformation. Package restricting the use of targeted political ads is the new chapter. In this note, I critically analyse the proposals. This analysis will also help to understand what might lie ahead for non-political ads in the future.
It’s…
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European Commission announced the “Democratic Action Plan”. It is a rather general strategic document. What stands out is the realization that New Digital Technologies have great impacts on democratic societies. Both positive (i.e. like the ability to reach new groups of people) and negative (like the non-transparent campaigning, disinformation,…
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European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.
Micro-targeting allows people (i.e. “advertisers”) to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the…
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