The big day arrived. The UK Competition and Markets Authority (CMA) finally agreed for Google to phase out third-party cookies. That's terrific because it improves user welfare. Furthermore, no grace period was requested. Google could do it even today. The catch? Only on iOS, Apple's operating…
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The last and final version of the ePrivacy Regulation was finally delivered by the Council of the European Union. The work will finally move forward.
I tracked all relevant ePrivacy events since 2016. I also directly participated in the works as an expert and advisor. While this is likely the…
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Privacy Shield provided for simple grounds for transferring data from the European Union to the USA. The news of invalidation of Privacy Shield as a result of the verdict of the European Court of Justice (ECJ) has now settled. It’s a matter of law, and the associated decision contains…
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European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.
Micro-targeting allows people (i.e. “advertisers”) to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the…
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Imagine tens of millions of users potentially receiving a popup asking the user to grant permission to be tracked, in September 2020.
The striking news emerged from this year’s Apple WWDC conference. Apple will limit the use of the IDFA “tracking identifier”. This identifier allowed advertisers to track the…
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