Recently I wrote about the new IAB (ad industry) initiative meaning to fight fraud in programmatic advertising. You can find my previous post here. As the ads.txt standard shows which Ads Exchanges are brokering ads space (somewhat related with exchange of user data), I explored the options of using…
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Web privacy and transparency engineering can work both for businesses and users. Sometimes technologies can effectively open the opportunities for enhancing transparency even without a clear intention of doing so.
In this post, I’m analyzing the extension to OpenRTB (Real-Time Bidding specification) which is meant to decrease the rate…
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Update (April 2019)
It was brought to my attention that Brennan center has used some of the research described in the article to fill an amicus curiae (legal opinion to the appeal court) in a case touching election protection from disinformation operations and political advertisement transparency.
The rest of the…
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