Real-Time Bidding is a technology enabling the targeting of content to mobile and web users. Real-Time Bidding has numerous problems.
* Security, including malvertising (abusing ads infrastructure to deliver malware); affecting hundreds of millions of user visits; delivering malware.
* Privacy, as it is a mass market for personal data, with vague…
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Websites, mobile apps, IoT devices, smartphones and just about any other products, systems or processes will, in a majority of cases, might soon need to redesign and re-engineer how user consent is being processed. Why? Because of the European General Data Protection Regulation.
The GDPR makes consent a bit closer…
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Recently I wrote about the new IAB (ad industry) initiative meaning to fight fraud in programmatic advertising. You can find my previous post here. As the ads.txt standard shows which Ads Exchanges are brokering ads space (somewhat related with exchange of user data), I explored the options of using…
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Web privacy and transparency engineering can work both for businesses and users. Sometimes technologies can effectively open the opportunities for enhancing transparency even without a clear intention of doing so.
In this post, I’m analyzing the extension to OpenRTB (Real-Time Bidding specification) which is meant to decrease the rate…
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